Achieving Vehicle Listing Dedicated Rich Snippets for a Car Manufacturing Site?

Are you a US-based car manufacturer and want to rank your car listing pages higher on SERPs?

If so, you can extensively enhance the search results of your car listing pages by making them more attractive, providing users with a better understanding of the content before clicking through it. And, the key to accomplishing it is by adding schema markup to the pages, which can result in obtaining rich results.

Now, if you are not a developer, it might make you think about writing complex codes to achieve rich snippets. Just relax. As your site is on WordPress and has Rank Math Pro already installed, we will add schema markup to all the pages without any coding work. Thus, we will be making our pages eligible for rich results.

Therefore, this inclusive article will first delve into the principles of schema markup and rich snippets. Next, it will walk you through the employment of the Rank Math Pro plugin to help your car listing site become eligible for both rich snippets and rich results.

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Outline 

• Introduction 
• What are Rich Snippets and Rich Results?
• What is Structured Data Markup?
• What is Vehicle Listing Structured Data?
• What are Dedicated Rich Snippets for listing Vehicles like Cars?
• Google’s Recent Introduction of Dedicated Rich Snippets for Listing Vehicles on the SERP?
• How to add Vehicle Listing Structured Data Markup to a WordPress website with Rank Math?
• Implementing Schema Templates
• Validating Vehicle Listing Structured Data
• In a Nutshell

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1. What are Rich Snippets and Rich Results?

Generally, most people think rich snippets and rich results are the same. Though they are often used interchangeably, there are distinct differences between them. For instance, “Rich results” is the umbrella term, and “rich snippets” is the subset of “rich results”. 

• Rich Results:

Rich results indicate any enriched search result on the SERP, offering additional information about the page beyond traditional elements. These additional details include images, reviews, prices, videos, ratings, and other metadata. Rich results can contain numerous types of enhanced content elements presented in the SERP, including rich snippets that are one of those elements.

Product Boxes (Popular Product Carousels): Rich Results

For example, rich results include all enhanced search results that surprise the standard blue link and snippets. It encompasses star ratings, reviews, Prices, image carousels, side listings on SERPs, Knowledge Panels, Local Packs, etc.

• Rich Snippets 

Product Rich Snippets

Rich snippets, on the other hand, are a variety of rich results displayed in the SERPs. It generally covers star ratings, reviews, price ranges, pros and cons, event details, recipe information, and other relevant structure data information derived from the web page’s content. 

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As we mentioned earlier, to obtain rich snippets, you have to properly implement schema markup on your pages. So, let’s learn more about “schema markup” and how to effectively add it to your site.

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2. What is Structured Data Markup?

Structured data markup, aka schema markup, is a code that utilizes the vocabulary given by Schema.org, offers more context about your content to search engines, and helps them comprehend your web pages better. 

Schema markup code typically gets implemented within the HTML of a webpage, and signals search engine crawlers to offer an extra level of information. Commonly, it specifies various contexts and other connected components on a web page, including recipes, articles and blogs, products, local businesses, events, organizations, courses, tutorials, etc.

For Instance: A recipe page incorporating structural data markup will describe the blog’s title, author, prep time, cook time, recipe category, ingredients, nutrition information, etc.

Photo Credit: Ahrefs

Similarly, if you are selling a product through your website, you can add more additional information regarding that product, such as

• product name,
• brand and manufacturer information,
• description,
• price,
• product images, 
• reviews and ratings,
• weight 
• dimension,
• color and many more.

Now, providing this vital information to search engines about the product you are selling can substantially result in improving your search engine visibility and refining product presentation. This will certainly boost click through rates (CTR) for your pages featured in search engine result pages and help drive a significant amount of organic traffic to those.

3. What is Vehicle Listing Structured Data?

Now, as mentioned, you are a car manufacturer and have numerous car listing pages on your site and want to gain rich snippets and rank better in the SERPs. For that, you need to specifically know about the Vehicle Listing Structured Data. 

Vehicle Listing Structured Data is a new feature released by Google for car dealerships that enables them to showcase their car for-sale inventory in different places on Google SERP. These places include 

• Google Search, 
• dealerships’ Business Profiles, 
• Google Shopping Tab, 
• Google Image, and 
• Google Lens.

4. What are Dedicated Rich Snippets for Listing Vehicles like Cars?

Vehicle Listing Structured Data and Dedicated Rich Snippets for listing Vehicles are not two separate elements. They are the same. 

Vehicle Listing Structured Data is the necessary cause and the Dedicated Rich Snippets for listing Vehicles are the visual outcome, entirely controlled by Google itself.

• Vehicle Listing Structured Data 

Vehicle Listing Structured Data is actually the schema markup language that we add to the HTML of the pages by providing more details including Brand name, model name, mileage, seating capacity, engine type, price, pros and cons, performance matrix, etc.

• Rich Snippets Output

When Google’s search engine bots recognize this structured data presented through vehicle listing structure data on your page, it can exhibit the information in both “rich snippets” and “rich results”. 

In simple language, structured data is the ingredients of a pizza like dough, cheese, tomato sauce, olive oil, spices, herbs, etc.; the rich snippets are the complete baked pizza. Got it? Nice. 😄

5. Google’s Recent Introduction of Dedicated Rich Snippets for Listing Vehicles on the SERP.

Google rolled out this feature, “Dedicated Rich Snippets for Listing Vehicles”, on October 17, 2023, and now it is only obtainable in the US and US regions. 

Google’s Documentation

This feature is particularly designed to enhance your vehicle listing page visibility on Google’s surface, allowing customers to acquire essential details about the vehicles directly there. Overall, it exposes your vehicles comprehensively to the customers, which helps attract more potential customers.

Therefore, as a US-based car inventory website owner, you must leverage Vehicle Listing Structured Data to offer extensive information and make the car shopping experience user-friendly for your customers. This will generate more sales and elevate your car manufacturing company’s growth.

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Take Note

“Incorporating schema markup doesn’t guarantee a rich result; however, adding schema markup significantly increases the chance of getting featured on the SERP with rich snippets and rich results for your pages.”

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6. How to add Vehicle Listing Structured Data Markup to a WordPress website with Rank Math?

Until now, we expect you have comprehended the a to z of  “Vehicle Listing Structured Data Markup” and “Rich Results”. Now, let us demonstrate how to add Vehicle Listing Structured Data Markup to your WordPress website with the Rank Math Pro plugin.

As mentioned in the guidelines- the manufacturer’s website is running on WordPress and the Rank Math Pro plugin is already installed, I am not talking about the installation process. Rather, I will just show how to add structured data markup to the site.

Moreover, I will demonstrate everything with screenshots using my blog, Wpthememonk.com, and the steps will specifically involve adding schema to all the pages with less effort. Here are the step-by-step instructions: 

1. First Go to the Rank Math Dashboard:

First, open your WordPress admin dashboard, then navigate to the “Rank Math SEO” section located on the left side and click on it. This will take you to Rank Math’s “Dashboard” tab, where you will discover numerous “Modules”. 

Now find the Schema (Structured Data) module and toggle it on. This feature is only available on Rank Math Pro. 

After enabling this module, you will get a specific sub-tab named “Schema Templates” that is highly important for adding schema markup to numerous pages through “Display Condition”.

In addition to that, you will get access to the  Schema feature active on any post and pages within WordPress.

If you don’t turn on the Schema (Structured Data) module, these two features will not be accessible to you and the Schema Templates feature is only available on Rank Math Pro.

2. Add Product Schema as a Default 

As we are selling cars that are a product, we will add “Product Schema” to all the pages and posts within WordPress in order to make the work efficient and streamlined. Manually adding schema will consume lots of time. 

Here you can see all the posts on my site where no product schema is added.

Schema Off

To add schema, first, we need to click on “Title and Meta” under the Rank Math plugin, then find “Post Types” and its sub-options – “Posts & Pages”. 

Click on Posts, head over to “Schema Type” and click on the Drop Down Menu. 

Now you will get access to all the schema types; choose Products and scroll down until you find the “Save Changes” button and click on it. 

Now you can see Schema: Product has been applied to all the posts within WordPress. 

Product Schema On

Moreover, after setting the product schema as default, you will find the “Product Schema in Use” under the Schema section and a “Schema Generator” button, where you can generate and flexibly add multiple schemas manually to the posts based on your preferences.

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Take Note 

If you are using Rank Math Pro, only then you can add multiple schemas to a post or page; otherwise, with the free version, you can add only one schema at a time.

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You can follow the same techniques to add any default schema to the pages on your WordPress site.

3. Editing the Schema of the pages or posts:

Since we have already applied Product Schema to all the pages, we can directly edit our Product Schema within the post or page and add attributes as per our requirements.

• Experimentation with My Blog 

Let’s assume that we are selling Toyota cars on our site and here is the preview of a Toyota car listing with some dummy text- “2024 Toyota RAV4 Review, Pricing, & Pictures | U.S. News” on my site, WpThememonk.com. 

In the preview, you can only find those old-school elements – URL, Title, and a simple meta description of the page. 

However, as a webmaster, we can add additional information to our pages in terms of their context, including product details, reviews, events, and more. 

Now, as it is a car manufacturer site, we need to include precise product details so that we can tell Google more about our product attributes like 

• Brand name
• model name
• mileage
• seating capacity
• price
• Pros and cons 
• Performance metrics, etc.

Now, as per the task- there are dozens of car listing pages on the website and the site owner is unfamiliar with coding. Therefore, I will demonstrate how to add vehicle listing schema markup or structured data to multiple car listing pages.

Here are the steps: 

1. Edit and Add Attributes to the Product Schema

Firstly, you need to customize the “Product Schema” by adding relevant information.

As this schema is designed to be applied universally across all the pages, we will use only the common attributes that can precisely define all the Toyota Cars. Here our schema name is “Schemas For Toyota Car”. Remember this schema markup name; we put that to use in Rank Math’s “Schema Template” section. 

Let’s fill up these sections.

• Product Name: 

• Others 
  • PRICE 
  • CURRENCY AVAILABILITY 
  • PRICE VALID UNTIL

• Review
  • RATING 
  • RATING MINIMUM 
  • RATING MAXIMUM

• Pros 
• Cons

2. Generating Templates

As we are going to use this same schema for all the cars listed pages on our site, click on Save as Template. Then Save for this post. 

So far, we have added a Vehicle Listing Structured data to this specific post on our site: 2024 Toyota RAV4 Review, Pricing, & Pictures | U.S. News. Here you can see the star marks and reviews.

Besides, We can add more details to our products by accessing the Advanced Editor feature.

6. Implementing Schema Templates:

As stated in the task, that car manufacturer company has dozens of such pages and the website owner wants rich snippets in all their search results on the SERP. 

That’s why we will implement the “Schemas For Toyota Car” schema template to all the pages that we have saved earlier in the beginning. 

1. For that, first, navigate to the Scheme Templates tab under Rank Math on your WordPress admin dashboard and click on it.

2. Ta-da! You can see that saved schema template here. You can see that in the below screenshots.

3. Under that, you will get three options: Edit, Quick Edit, and Trash. Click on edit which will lead you to the Schema Builder section.

4. Click on Display Condition to define rules that decide how schema templates will get applied to the pages.

5. Choose the Include rule to implement a specific schema markup to all the pages that fulfill the given criteria. (We use the Exclude rules to prevent the schema markup from being applied to pages depending on certain conditions).

6. Under it, you will have another drop-down list. Then opt for the Entire Site option to employ the Schema markup to all pages on your WordPress website. (Archives define especially the archive pages; Singular targets single pages of any post type.

Hurrah!🎉 It is done now. A vehicle Listing Schema Markup with a common layer of attributes has been applied to all the pages on our car listing WordPress site. 

7. Now, if needed or based on our needs, we can add unique attributes to each product manually to particularize the product to the search engines. As we are using Rank Math Pro, it enables us to add multiple scheme types at a time to our pages. You can see- we have added another product schema to specify “2024 Toyota RAV4”.

8. Adding more specific schema markup for different types of products is very easy from the Advanced Editor. You can add these distinct features, such as Vehicle Make and Model, Fuel Type, Year of Manufacture, Aggregate Customer review, Color, Dimensions, Weight, etc.

7. Validating Vehicle Listing Structured Data.

Till now, we have successfully added vehicle listing structure data to our pages, but no schema markup is complete without testing it.

Google officially offers a tool named “Rich Result Test” where we will test whether our schema markup data is ready to be served with star ratings and other rich results on Google. 

Now, as we are using the Rank Math Pro plugin, it simplifies testing schema markup data. Here are the steps. There are two major ways to test schema on Rank Math: Testing Schema Markup on Individual Posts or Pages, and Testing Schema Functionality of Templates Manually.

1. Testing Schema Markup on Individual Posts or Pages

1. Open the page or post containing the schema markup data you want to test. Then find Rank Math’s Schema section on the page or post’s right side on WordPress. Click on the eye button.

2. This will lead you to the Code Validation section. Here you can see the schema markup of your entire page. Now, find the Test With Google button and click on it. 

3. Now you will be redirected to Google Reach Result Test’s page with the same code already replicated. Click on TEST CODE.

4. Now you can see Product Snippets, Merchant Listings, and Review Snippets have passed the test, and now this page is ready to be eligible for Rich Snippets and Rich Results within the SERP.

B. Testing Schema Functionality of Templates Manually

Or we can entirely test a particular schema template from the Schema Templates tab under the Rank Math plugin. 

The process will be almost the same: Open Schema Templates> Find the template that you want to test> Click on edit under that template> Now on Code Validation> Copy the code> Open Google’s Rich Results Test Tool> Paste the code > Click on Test Code.

Booyah! So, you have witnessed the entire process. First, we have generated vehicle listing structure data and added vehicle listing structure data to all pages on our WordPress site. Moreover, we successfully passed the schema markup test using Google’s Rich Results Test tool.

In a Nutshell:

Adding structured data or schema markup to your pages can significantly increase the chance of getting featured with rich snippets and rich results. 

As a result, your car listing site will experience a massive boost in visibility and appearance on the SERPs. As Google specifically introduced Rich Snippets for Listing Vehicles in search, we must make optimal use of it so that we can stand out on the SERP, attract more organic traffic, and grow our business, generating more revenue.