As the technology evolves with the new inventions of Generative AI, you as an SEO must adapt to the new changes occurring in the SEO industry.
Whether you are a full-time online seller or a seasoned marketer, it is essential to incorporate the new SEO trends into your strategies to achieve the maximum ranking on the SERP in this AI realm.
Otherwise, new algorithm updates can badly harm your site, resulting in a massive drop in ranking and organic traffic.
This content will share the 4 best SEO trends that will help you optimize your website better and secure higher rankings.
1. Search Generative Experience (SGE):
AI is a state-of-the-art discovery in this decade, and it will be an integral part of every industry. Every industry has commenced integrating AI into their system, from search engines to e-commerce stores.
So, in light of the fact that AGI’s huge capabilities can satisfy users’ queries preciously, search engines started offering answers with Search Generative Experience. It is a more dynamic interface and can provide more personalized answers than traditional SERP. Here are some new features:
- Generative AI Text
This feature offers an accurate summarised text answer based on the query that goes beyond simple keyword-matching results. In response to the users’ questions, it concisely put forward a generative text of a few stanzas consisting of relevant information. Users can even ask follow-up questions to filter the answers.
- Snapshot Carousels
Snapshot Carousels are like visual cards, an essential component in a Search Generative Experience that offers top-ranking industry results. Users can navigate through these clickable cards and explore more relevant information.
- Expandable Links
This feature is a doorway to additional information within the SGE. Expandable Links assist the generative text with supportive resources and let the users dig deep into the topic, leading to comprehending the subject better.
- Clickable Drop-Down Buttons
As mentioned earlier, SGE offers generative AI text that is concise and appropriate; however, it doesn’t fail to satisfy users’ intent. Its clickable drop-down button features embedded within the text enable users to discover a wide range of viewpoints concerning the given topic without navigating through multiple links.
- Ask to Follow Up:
“Ask to Follow Up” is another AI-powered dynamic feature integrated into the Search Generative Experience result page. It empowers users to ask follow-up questions without leaving the SGE interface.
Moreover, users can make a sound conversation through this feature, which largely feels like chatting with a generative AI tool like ChatGPT.
2. Put First Valuable Content
Previously, marketers and brands prioritized the approach of bot satisfaction over user satisfaction. In truth, their strategy was to deceive search engine bots through keyword stuffing to rank their content.
Marketers used to include similar types of long-tail and short-tail keywords repeatedly rather than informing and engaging readers.
But, you should avoid using the keyword stuffing approach now to rank your content as it is considered spam. Google rolled out various algorithm updates to detect these manipulations.
In fact, Google has been so strict with keyword-stuffed content that it can penalize your pages or even entire websites. In some cases, Google may entirely remove your site from the SERP.
Moreover, Google’s integration of AI and its high-tech crawlers and bots are precisely able to grasp the essence of the content and writing tone. Therefore, in recent years, there has been a massive shift towards a user-centric approach with a strong intention to offer satisfying value-driven relevant content.
In a word, in-depth and information-rich content targeted to real people, looking for solutions to their queries, should be the content strategy for marketers and organizations.
3. Featured Snippets
Photo Credit: Mangools
Featured Snippets, aka “position zero results”, are short excerpts of text that appear at the very top position of the SERP. This element typically provides quick answers to the users’ queries and consists of succinct and information-heavy content in the form of definitions, tables, steps, lists, videos, etc.
Generally, first Google finds relevant content on the basis of the queries, pulls it from the web pages, and presents it to the users. As voice search is increasing day by day, featured snippets are emerging as one of the major SEO trends that will bring about huge organic traffic to websites.
To optimize for featured snippets effectively, you need to conduct keyword research and competitor analysis. Then, choose relevant keywords and phrases and write a very concise answer in “Question and Answer” format within 50-60 words.
Additionally, you must implement an “is sentence structure” in the answer to increase the chance of being chosen for a featured snippet.
- Example of “Is Sentence Structure”: “SEO optimization is all about improving a website’s visibility on search engines by incorporating technical, on-page, and off-page methods.”
To add more about this, according to Google’s duplication filter, it is unattainable for a URL to simultaneously rank in the standard SERP and be selected as featured snippets for the same keyword.
Simply put, if your web page already secured higher rankings on the SERP for a specific query, no featured snippet content will be excreted from your webpage for the same query.
Another key point to remember, the more up-to-date your content will be, the chance of being featured will increase. So, consider refreshing your content from time to time with current information.
4. Safety and Security
Harnessing only the current SEO trends is not sufficient to stay ahead of the curve in SEO. Various aspects play an even more vital role in rankings. One of them is website security and safety.
From the outset of the Internet age to the AGI age, shielding private information from cyber threats remains equally important today.
Not only that, with the advancement of viruses and malware, IT threats, data breaches, malware attacks, and cybercrime are remarkably rising.
Therefore, you must monitor your website security regularly. One of the best practices for guarding your website is implementing Hypertext Transfer Protocol Secure (HTTPS). This feature makes sure you are keeping safe communication with the server, giving a signal to users that your website doesn’t violate data privacy rules and offers a legitimate user experience
Moreover, Google prioritizes HTTPS sites as an essential ranking factor over HTTP sites. So, regular website maintenance protects your users and fortifies your SEO operations.
Conclusion:
To excel in SEO, focus on adopting Search Generative Experience, delivering value-driven content, optimizing for featured snippets, and maintaining website security.
By integrating these trends into your strategies, you can improve organic rankings, enhance user experience, generate qualified leads, and stay competitive in the ever-evolving SEO domain.