Google rolled out a search guidance about AI-generated content on February 8, 2023.
It states “Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus is on the quality of content, rather than how content is produced.”
This indicates after the massive employment of ChatGPT and other AI assistant tools, Google wanted to clarify their viewpoint on AI-Writing, highlighting the rules. Let’s reveal more about this update.
Google Doesn’t Care About AI-Generated Content
After assessing these two lines quoted from “Google Search Central Blog”, even a layman can anticipate Google is pointing to implementing AI tools for content creation if needed.
If Google is approving AI tools for marketers and bloggers, why so?
Anyone can deploy AIs, publish content in mass on Google, and rank their content. Certainly, they can deploy AI tools. This goal is achievable, but not the higher rankings.
Let me clear this up for you. I examined some of the chief SEO blogs including Ahrefs, Neil Patel, and Search Engine Journal.
I grasped that Google looks for unique, legitimate, and expert content that aligns with E-E-A-T, Google’s Quality Rater Guidelines.
Report from Google Search Central Blog
Google pays no attention to how the content is being generated. Google will be ranking those specific categories of content higher on the SERP that possess quality, contain in-depth insights, and resonate with the audience.
It is completely unlike low-quality content that will get no push from Google, even if humans write it.
AI is not new to Google. Numerous AI writing tools were on the market before ChatGPT.
Google Knows That AI Can Help People Create Better Content
Google is very familiar with dealing with low-quality content or rephrased content by AI tools, lacking in value and expertise. In fact, many search algorithms operate behind to offer the best possible search results and satisfy the users.
To elaborate further, Google is a god-level smart giant with a wealth of adept engineers working day and night to enhance the search experience.
They perceived very well that it is the era of AI and everyone must adopt AI technologies to brush up on our efficiency, and productivity.
Conclusion
So, in a nutshell, AIs are like a helping hand that will aid writers to hit the home run.
Utilize it to improve your research, and include recent industry trends and updates, rather than just copy-pasting the same old content generated by AI writing tools and republishing it on Google.